How and Why to Franchise Your Business

The book on Franchising

This book was written to be the book on franchising, the go-to for a new or would-be franchisor. It was written  with someone from ourside our industry  in mind. It delves deeply into such topics as preparing to become a franchisor, the legal repercussions of franchising, how to recruit the right candidates, and how to manage a franchise system. This book will guide you in building a successful team of experts to help you create the stellar franchise brand that you dream of! If you are looking for the book on franchising, you have found it!

The Author

Michael A. Peterson is the President, co-founder, and managing member of Franchise Beacon. He has been in the franchise industry since 2006, and is versed in every aspect of franchising. You can read more about him here and check out his Amazon Author page here.

Availability

You can get the book on franchising on Amazon in softcover or kindle, through the Google Play store, and through most bookstore’s websites.

 

Key Reviews


This book contributes greatly to the literature outlining the road map that should be followed in order to establish a successful franchise system. It is by no means comprehensive, and you will find many volumes addressing the same or similar issues. But this book serves as a great introduction to the topics any new franchisor should consider and address when creating a franchise model. Follow its recommendations, and you cannot go wrong.
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Very well written and a comprehensive approach to becoming a Franchisor. A must read for anyone planning on franchising their business!
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The book explains franchise models, typical fees, territory arrangements, renewal and transfer of the agreement, as well as the recruitment of promising franchisees and support of those already on board. While, as the author points out, each section could be the subject of its own book, this book provides a clear, helpful overview as well as sample documents and phone call scripts.
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Other Reviews

As we were considering growing our small family business through franchising, we started investigating what it takes to become a franchisor. Michael’s name kept coming up in conversations with industry experts and attorneys. After doing some research we landed on this book. It was extremely informative, and eventually let us know that we were not quite ready to take this step. Assuming we do decide to franchise in the future, we will be reaching out to Michael for guidance and hope he is as available and eager to help as we have heard.
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I am probably not the average reader of this book. I am an attorney that practices in a completely unrelated field, and wanted to educate myself on the process of franchise startup, both from a legal and practical view. I selected this book based on a recommendation of a friend who practices law in this space, who said it was the right balance of depth and breadth, so that in a fairly short read the reader would feel educated at a high level on every major milestone from idea to execution.
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Great info- wish I’d read it before purchasing a franchise location of another chain, I may have done things differently! Good place to start when evaluating a move from a successful local business to a national brand through franchising, or from a concept straight to a franchise model.

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#1 new release in franchising

  • Paperback: 120 pages
  • Publisher:
    CreateSpace Independent Publishing Platform
    ; 1 edition
  • Date Published
  • Language:
    English
  • ISBN-10:
    1540372847
  • ISBN-13: 978-1540372840
  • Product Dimensions: 6 x 0.3 x 9 inches/li>
  • Shipping Weight: 8.3 ounces

Brought to you by Michael Peterson
Written on April 2, 2017