Brian Birnbaum

Brian joined Franchise Beacon in 2018, contemptuously with launching his firm Global Franchise Services Corp, which was co-founded with Franchise Beacon’s President Michael Peterson. A professional accountant by training, Brian has spent the last 50 years as a senior executive and board member of both public and private companies in the retail, hospitality, service and franchise industries. Additionally, he has provided strategic advice to small, midsize and large companies, and also has lectured at McGill University in Montreal.

In 1999, with two partners, he founded the first factoring franchise in the world, Liquid Capital. Liquid Capital franchisees are in the factoring and asset-based lending business, and the company has more offices than any other company in their market. Since the inception of the franchise, Brian served as President of the two franchise companies, Liquid Capital Canada Corp and Liquid Capital of America Corp. When he left the company in 2018, Liquid Capital had 100 territories in five countries and four continents, achieved a half billion dollars of annual factoring volume, and were recognized with more awards than any other Business to Business franchise organization.

Brian’s time with Liquid Capital brought a depth of franchisor experience to Franchise Beacon that is unusual in the franchise consulting space and rounded out the management team to an unparalleled in the space.

Franchise Beacon remains well positioned to provide guidance and services to all franchisors; the addition of Mr. Birnbaum strengthens that position.