Franchise Beacon

Franchise Beacon, your premier franchise consulting company

Franchise Beacon is top-in-class when it comes to franchise consulting companies. We have worked with start-up, emerging, and multi-national brands alike! We have  the honor of calling companies such as Liquid Capital, Building Kidz, Game Truck, and Amada Senior Care not just clients, but partners and friends.

Franchise Consulting

There is a common variation to an old adage that says “Those who can, do. Those who cannot, consult.” There is no body that regulates franchise consulting companies, and regardless your consultant is fully constrained by the limits of their experince, whatever that experince may be. Because experinces is so important in this industry, and because you are going to put so much trust in the company, we encourage you to do deep due dillegence on any franchise consultant you are considering working with. Look for these traits:

  • Who is at the helm of the company, and do they have experince leading a team in this industry?
  • Who will I be working with on a day-to-day basis, and what is that person’s experince level?
  • Does my consultant bring strong industry conections to the table?
  • Do we connect on a personal level, and can I see myself working with this team for a long time to come

Franchise Sales

Franchise Sales is both an art and a science. Knowing who not to sell to is at least as imporant as knowing how to bring the right candidates across the finish line. Here at Franchise Beacon, we are a process-driven company, that uses internal and external metrics to understand performance. Learn more about our franchise sales process here. We also subscribe to (in fact were the first to document) the Be First or Be Last method of lead follow-up.

 

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The Book on Franchisng

Michael Peterson

Charles Franklin

Brought to you by Charles Franklin
Written on August 12, 2013